DVD buyers get a free digital copy on iTunes

Recently, anyone who bought a DVD copy of the special "Family Guy Presents: Blue Harvest," a shot-by-shot parody almost the first Star Wars "film") may (note the extra copy received digital copy something. One with the digital one person may: a) the DVD of a video iPod or iPhone (tm

"Family Guy Presents: Blue Harvest" was the first digital copy with a DVD, but an agreement between Apple and Twentieth Century Foxpromises to deliver more DVDs with digital copy in the next year. announced in January, said the two companies makes sense for the user the ability to purchase movies on their portable devices.

"One of the most requested features DVD buyers have been asking, is the ability to use the library, the movies that have bought into their iTunes," said Jim Gianopulos, chairman and CEO of Fox Filmed Entertainment. "We are excited to offer how incredibly simple for our customers to buy more from their DVD player, and we look forward to many more DVD later this year with iTunes Digital Copy. "

Included with the DVD as "Blue Harvest" are two discs. While a disc is playing the movie on a DVD player, DVD and the other contains the digital copy. A person will be the digital copy of a computer, enter a unique serial number (printed on a DVD insert) and> Film Library of the person is automatically copied to iTunes. The user then has the ability, the movie on an iPod or iPhone without paying for it all again from the iTunes Store.

Of course, it needs an individual on an iTunes account, before the film can their digital copy. And a user can only copy a movie to an iTunes account. If a person tries to take into consideration, a copy of the film to another, iTunes says the codehas already been used and rejected the request.

But to allow purchasers of DVDs have a free hand on how to choose to make a film certainly seems like a step in the right direction. Regular DVDs are protected so that users do not copy or seize them on the computer (at least not legally). This created a controversy in recent years (as with music), because people think the film once they buy, they should be able to do, what they want with it - ifsee them on an iPod or copies for friends.

Of course, the operation also has its advantages for Apple and Fox. For Apple, leads people to iTunes, and encourages them to watch movies on computers, portable media players or phones - they are inspired to return to the iTunes Store to buy more film. For Fox, that gives people another reason to buy DVD or Blu-Ray, because they get a bit 'more at no additional cost.

And it seems that other filmsFox Studios will follow. Announced in early March, Lionsgate has also signed an agreement with Apple iTunes provide DVDs with digital copy. The first Lions Gate Films will debut with a digital copy of Sylvester Stallone "Rambo" is May 27. Lions Gate is the company behind the recent movies like "3:10 to Yuma," the catch "Good Luck Chuck" and movie classics like "Reservoir Dogs".

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